Twist. Click. Cook.
Creative Direction: Derek Redican. | Copywriting: Kevin Murray/Derek Redican. | Music: Greg Malocca. | VO: Nelly Henrion. | Post: Raygun.
20 +10 sec TV & Online Ad Campaign to increase brand awareness for the De Dietrich brand of premium ovens and cookers.
For over 300 years La Maison De Dietrich has produced a constant stream of innovation in elegant, cutting-edge kitchen technology. De Dietrich has integrated an automatic mode of cooking, into its ovens’ programming options: the “Chef” Mode. Its allows you to prepare between 9 and 15 of your most frequently-cooked meals automatically. Thanks to a sensor which constantly analyses the dish’s humidity level, this exclusive technology adjusts all settings automatically: the cooking mode, the ideal temperature and even the cooking time.