Luna Lanai

Brand identity and brochure design

Brand Identity and Brochure for a luxury housing development in Bangkok.
Meaning 'Balconies of the Moon', Luna Lanai was a very prestigious new housing complex in the centre of Bangkok comprising of four, three and two storey villas as well as apartments. The owner of the company wanted both a logo and a brochure but made a point of requesting that the brochure should be like no other development brochure 'out there'.

I decided to hand draw the logo icon in pen and ink to give it a softer earthier feel. Then I tackled the brochure. I knew the client wanted more than just fancy papers, embossing and foils. So I set about thinking up a treatment that would make this a brochure that no-one would ever throw away. I researched materials that would would give it the quality it needed and found with the help of local agency colleagues, a group of crafts women in a village near Chiangmai who could carve brochure covers for us out of solid Teak. Now I had my design solution and it got enthusiastic approval from the client.

The client didn't want to just show architectural visualisations and blueprints. He wanted to draw people into the concept of what this development could offer a wealthy young family by appealing to their emotional family ambitions over the coming years. So half of the brochure is almost a storybook of what anyone would like to provide for their family.

The brochure won several BAD (Bangkok Art Directors) Awards and was done in 1992.

Photographer:   Jeremy Taylor 
Illustrators:        Yongen, Derek Redican
Copywriting:      Derek Redican
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