Emotional Baggage

Press and online campaign for AGA Cookers

This new campaign for AGA Cookers from REACT Studios takes the brand in a new direction, away from the showroom-style, architectural approach that is standard in this sector. Every AGA owning family has a story and loves to talk about their AGA. Leveraging this fact provided the basis for creating a campaign that shares these stories – with everyone – and invites people to share similar stories, particularly if they grew up in a home that had an AGA or know others who did. The campaign is rolling out across press, radio and social media.
Client:   AGA
Derek Redican: Concept / Creative Direction / Copywriting  / Art Direction
Kevin Murray: Copywriting
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