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Trade Direct Mail for Audi Ireland

A Direct Mail piece designed to secure meetings at large companies with a company car fleet for the Audi
Fleet Sales team. Fleet Managers at large companies all over Ireland were targeted with the objective
of securing a meeting for Audi's Fleet Sales Dept. The mailer contained a small box of ink cartridges
which fit into their specially designed Audi fountain pen. The pen was given as a gift to any of the
Fleet Managers who agreed to a meeting.
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