The Overall Effect

A Direct Mail pack offering the chance to win a holiday in Vegas plus the guarantee of Ford branded gifts for different levels of Ford Parts purchases. The mechanism comprised of a roulette table collector chart with collectible tokens. The more tokens collected, the higher value the gifts – with the big prize being the all expenses paid holiday in Vegas for two.

The Overall Effect
Trade promotion DM for Ford Parts

A Direct Mail pack offering the chance to win a holiday in Vegas plus the guarantee of Ford branded gifts for different levels of Ford Parts purchases.

The mechanism comprised of a roulette table collector chart with collectible tokens. The more tokens collected, the higher value the gifts – with the big prize being the all expenses paid holiday in Vegas for two.

Other Contributors:   Peter Clayton, Tony Philpott, Karen Lavelle

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