Stick with genuine parts

Ford Parts Trade DM and promotion

'Stick with genuine parts' – Ford Parts Trade Direct Mail and Online promotion.
DM included an enclosed prize competition and rewards collector card along with a response
mechanism to encourage independent mechanics and motor dealers to only use genuine
Ford spare parts. The prize was a trip for to to the Ford WRC Rally in Abu Dhabi. 

Other Contributors:   Peter Clayton (Photography), Gerry Ryan (Copy)
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