Pension Source

Direct Mail and Microsite for launch of new online Pensions Portal

A B2B Direct Mail targeting independent insurance brokers and financial advisors. The objective
of the campaign was to promote awareness and sign-up for Source's new broker online pensions portal,
designed to help make online control of pension services extremely easy.
Recipients were driven to a
 Microsite incorporating informational video and registration
a seminar event and service sign-up. 

Other Contributors: 
 Jenny O'Brien (digital), Gail Armstrong (Illustration)
ILLUSTRATIONS BY:  GAIL ARMSTRONG (UK)
MICROSITE
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