Shake Up

UK Direct Mail for AXA Life Invest

Direct Mail for AXA Life Invest
In 2014, the British Chancellor of the Exchequer included significant changes to pensions legislation. As these reforms closely
matched what AXA Life Invest were already offering in their flagship Secure Advantage Pension Plan, they decided to remind
Independent Financial Advisors of this through personalised direct mail.

The mailing included a prize incentive to encourage the 1000 recipients to visit the AXA Life Invest website to seek further
information and register their details.

Client:                      AXA LIFE INVEST
Creative:                  REACT Studios / Derek Redican / Kevin Murray
Digital Imagery:       REACT CGI / Derek Redican
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