Mission Nutrition

This was a three part DM and and microsite campaign to promote and drive sales of a nutritional supplement range from Fresenius Kabi targeting owners/managers of retirement homes. The promotion centred around a purchase prize offer scheme with recipients being driven to an online registration and product ordering website.

Mission: NUTRITION
Integrated trade promotion for Fresubin Creme 
This was a three part DM and and microsite campaign to promote and drive sales of a nutritional supplement range from Fresenius Kabi targeting owners/managers of retirement homes.
The promotion centred around a purchase prize offer scheme with recipients being driven to an online registration and product ordering website.

Other contributors: Karen Lavelle
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