Kidnapped

Integrated DM and online campaign for DMA

This campaign used variable data, personalised Direct Mail teaser 'ransom' notes which were sent
out in two stages to a database of existing and potential clients. The idea was to drive them with
a personalised URL
 to a microsite where their potential customers were being 'held hostage'.
In order to free the 'hostage' and win a prize, the recipients had to enter their details.

This campaign got a very healthy 25% response.

Other Contributors:   Jerry O'Dwyer (design/ux), Peter Clayton (photography)
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