Greenlight for Kenya

Direct mail and social media campaign for the Niall Mellon Township Trust.

Volunteer recruitment and fund raising Direct mail & Social Media campaign targeting veteran volunteers
to get them to sign up for a brand new project starting in 2013 for the Niall Mellon township Trust.
The DM drove recipients to the NMTT Facebook page to upload a picture of themselves with their 
activated, green snaplight to confirm their signup. The campaign had a huge response
and filled their signup quota with almost €2m in revenue.

This campaign won one gold and three silver awards at the An Post Direct Marketing Awards
for Best Direct Mail, Best Integrated Campaign, Best Aquisition and Best Strategy.
Creative:   Derek Redican, REACT Studios
Project management:   Peter Whelehan, DMCM
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