A8 Test Drive

Direct Mail Invitation to high income earners to test drive the new Audi A8 for 3 days. The personalised invite included a code number. The code number was all the recipient needed to register on a specially designed microsite for the test drive.

A8 Test Drive
Personal Invitation and registration microsite.
Direct Mail Invitation to high income earners to test drive the new Audi A8  for 3 days.
The personalised invite included a code number. The code number was all the recipient
needed to register on a specially designed microsite for the test drive.

Contributors: Myself (Concept, Design, Art Direction, Copy), Tony Philpott (Copy), Jerry O'Dwyer (Digital)
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