5 Star Advantage

Direct Mail & Integrated online competition for AXA Life Invest.

This direct mail campaign promoted 'Secure Advantage' (Pension and investment product)
to independent financial advisors in the UK. The piece involved intricate paper engineering
to emphasise the main message of '5 star' reasons to choose Secure Advantage.

A 'Win a weekend in Vegas' competition was included that drove recipients online with a unique
code to both enter the competition and to view examples of Secure Advantage in action. 
The campaign results were very impressive.


Agency:   Derek Redican/REACT Studios
Creatives:   Derek Redican (Art & Copy), Kevin Murray (Copy)
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